FU 2016

Insight

In 2016, America was consumed by the presidential election making it impossible for anyone else to take the spotlight.

Idea

Hijack the presidential debate with a political campaign for a new candidate: House of Cards lead character Frank Underwood.

Execution

An entire mock political campaign featuring the Frank Underwood that runs alongside and in competition with the 2016 US election.

Notes

It’s always great when an oppurtunity arises for a show to sell itself by coming to life in pop culture. Great example of how to pubicise a series.