Stunt Homewares 2010
Fresh Stone-Age-Meat
Insight
We're so used to freezers that it's hard to imagine how innovation in the space could improve freshness.
Idea
Show that Bosch can keep meat frozen a long time with a range of prehistoric meats.
Execution
A series of prehistoric meats strategically placed in supermarket fridges.
Notes
Love how simple this idea is, super interesting use of media space.