Film Fashion 2001
Freestyle
Directed by Paul Hunter
Insight
When you're at the top of sporting game, life moves to a rhythm
Idea
Turn Nike Basketball into music.
Execution
A minimalistic film where players dribble and freestyle perfectly in time with a beat.
Notes
Powerfully simple. Like a lot of Nike, It’s more about the attitude and the feeling. It’s cool, It’s epic and It’s iconic. Love the simple setup of the spotlight with the harsh black backdrop.