Flipvertising

Insight

When we browse the internet, we do anything we can to avoid internet advertising.

Idea

Encourage people to hack their algorithm to make it Samsung obsessed, by offering free Samsungs to anyone willing to do it.

Execution

A series of branded content that asks audience members to search Samsung phrases in google, leading to a easter egg hunt of Sansung videos across the internet.

Notes

Love how hacky this is. A way to get data and create a love for the brand by forcing people to watch ads as part of a challenge.