Fixed On Pixel

Insight

Phones these days are great at taking pictures, but unfortunately photos taken with old devices are doomed to remain terrible.

Idea

Show that the new Google Pixel phone is so good, it can even fix photos it didn't take.

Execution

A film that shows a series of people reliving their photos the way they remember them with the power of Pixels erase and blur tools.

Notes

As far as superbowl ads go, It’s probably not as over-the-top as you'd expect. The thing I love about this is the craft. The editing is really great and well paced. They've taken a slideshow and made it really funny and compelling. Maybe I just love the moment where the harmonica comes in for the blur tool.