First Taste

Insight

None of us ever want to sit on our deathbed having lived a life of regret.

Idea

In life, to avoid regret you have to say yes.

Execution

A film that where an elderly man tries Coke for the first time, sparking an adventure to tick off his entire bucket list.

Notes

This is good fun. Importantly it doesn't take itself too seriously, you could imagine brands of today trying to make this concept heartfelt and ultimately come off self-righteous. Love the humour and the way It’s shot, feels very cinematic.