Find Your Greatness
Directed by Lance Acord and Seb Edwards
Insight
We think greatness is reserved for the chosen few in society, but greatness is relative.
Idea
Redefine greatness as something anyone can reach.
Execution
A film that shows an everyday, overweight man overcoming adversity by powering through a long distance run to prove that we're all capable of greatness.
Notes
On paper this doesn't sound like a groundbreaking idea. It shows everyday moments of greatness, something that has been done in advertising. The execution of this film is really special. When making this, you'd probably have a tendancy to want to glorify the hero in the film and treat him the way you would treat other Nike athletes, but they don't. This is authentic and that's why It’s great. It treats the audience with respect and shows that greatness isn't pretty. That overcoming adversity is grind. It proves that Nike truly understands that acheiving your fitness goals is.