Digital Media 2022
Fifa 23 x Ted Lasso
Insight
FIFA allows you to interact with your favourite soccer players, but it's limited to real world teams.
Idea
Create the entire AFC Richmond in FIFA as a fully playable team as a way to promote the launch of Ted Lasso season 3.
Execution
A fully playable team housed entirely in FIFA 23.
Notes
Slam dunk of a partnership, makes perfect sense to bring these worlds together.