Fifa 23 x Ted Lasso

Insight

FIFA allows you to interact with your favourite soccer players, but it's limited to real world teams.

Idea

Create the entire AFC Richmond in FIFA as a fully playable team as a way to promote the launch of Ted Lasso season 3.

Execution

A fully playable team housed entirely in FIFA 23.

Notes

Slam dunk of a partnership, makes perfect sense to bring these worlds together.