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Fast Food
2018
FCK
Insight
In 2018 a delivery issue caused KFC to close many of their stores. When you make a mistake, It’s not about what you did, It’s about how you respond.
Idea
An apology that's geniune, honest and clever, turning KFC into FCK.
Execution
A press release that turns KFC into FCK.
Notes
Just a simple response to delivery problems, but it had a huge impact. It goes to show that a bit of vulnerability goes a long way.