Activation Publication 2018
Fake News Stand
Insight
Fake news continues to dominate public knowledge as people often can't tell the difference what's real and what's fake.
Idea
Get people to rethink the news they consume by showing how legitimate fake news can feel.
Execution
Open a news stand that sells fake news.
Notes
Strking way to not only demonstrate that fake news is an issue, but also educate on how to spot it.