Activation Publication 2019

Fake News Stand

Insight

Fake news continues to dominate public knowledge as people often can't tell the difference what's real and what's fake.

Idea

Get people to rethink the news they consume by showing how legitimate fake news can feel.

Execution

Open a news stand that sells fake news.

Notes

Strking way to not only demonstrate that fake news is an issue, but also educate on how to spot it.

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