Film
Retail
2014
Experience the power of a bookbook
Directed by Carlos Cañal
Insight
Apple's product videos are so iconic and well formulaic that they have almost become a parody of themselves.
Idea
Promote the new Ikea catalogue by creating an Apple style promo video for it.
Execution
A film that shows the catalogue being introduced in an Apple style video.
Notes
I love this because It’s so incredibly dumb. It feels like a youtube video that a 16 year old came up with. Find me a better way to promote a product catalogue.