Exclusive the Rainbow

Insight

We all have a desire to be in on something exclusive, but in order to make something exclusive you have to create scarcity. Something not usually seen at the Superbowl.

Idea

Make the most exclusive ad of all time, by showing it to only one person.

Execution

A Superbowl ad that documents the production of a Superbowl ad make specifically for one person.

Notes

Wacky and outragous, like every Skittles ad it barely makes sense, but they nailed it and took on the superbowl without buying a spot.