Evolution

Insight

Our beauty standards are warped by the unrealistic standards set by the fashion and beauty industries.

Idea

Show the manipulation of a model’s face from start to finish of the production process.

Execution

A stop motion film where the model stays still while her look appearance slowly changes throughout the production.

Notes

This could be the biggest statement piece a brand has ever made. So powerful and simply done. A great announcement film that set up the next 2 decades for Dove.