Even More Confusing Times

Insight

With the rapid pace that culture is evolving these days, the world keeps getting more and more confusing.

Idea

Highlighted the confusing things in the world to acknowledge how weird it is that plant based chicken tastes exactly like chicken.

Execution

A series of posters of confused people eatin Burger King vegan chicken.

Notes

Mostly just like the copy on the posters, nicely written and stepped out. Simple.