Film
Fashion
2001
Escape The Sofa
Directed by Frank Budgen
Insight
We love spending time on the couch, but comfort can trap us.
Idea
Dramatise the metaphor by showing someone who is physically trapped by their sofa.
Execution
A film where a man has to fight off his couch to escape his living room.
Notes
Great concept, great line, beautifully crafted.