Enjoy Before Returning

Insight

People wear something once and return it to save money.

Idea

Embrace this behaviour as a way to get people to love Deisel by making a game out of 'Wardrobing'.

Execution

Challenge customers to buy Diesel clothes and then return them. They must keep the tag on and not stain the clothes.

Notes

Incredible. By acknowledging and embracing "wardrobing" they were able to change the attitudes of consumers.