Elephants, Birdhouses, Clowns

Insight

For some reason if you collect items like birdhouses and dolls you're seen as a weirdo, but if you collect sneakers you're normal.

Idea

Point fun at the idea that collecting shoes isn't weird by showing a series of socially unacceptable collectibles.

Execution

Posters that show shelves covered in odd items point fun around the fact that there's nothing wrong with having lot's of pairs of shoes.

Notes

Love a simple poster that can make me laugh. The truth of this is bang on. People have rooms filled with shoes and noone bats an eyelid.