Film FMCG 2007
Effortless
Directed by Fredrik Bond
Insight
Effortless cool is often anything but when you consider how much time 'cool guys' spend styling their hair.
Idea
A man breezes through life thanks to clever DIY gadgets that make life look effortlessly cool.
Execution
A playful spot in a contraption-filled apartment that makes life look easy.
Notes
The choreography in this so perfect. It makes for an incredibly rewatchable and somehow calming film. Music is weird and perfect.