Eat A Swede
Directed by Daniel Hallberg
Insight
In order to save the planet from climate change we're going to have to give up our favourite foods. A tough conversation that the world is currently avoiding.
Idea
Get the world talking about the future of food with a stunt/mockumentary that tries to convice the world to start eating lab grown human meat.
Execution
A mockumentary premiered at film festivals that follows a scientist/entrepreneur who's mission is to get the world to start eating Swedish people instead of meat.
Notes
I love this so so much. This is such a fun and unexpected way to wake people up to the changes needed in the food industry. It steps away from the doom and gloom and hammers the point home by making people geniunely question what they're prepared to do to make change.