EART4

Insight

Now more than ever in the digital age, we find ourselves leaning further into nostalgia.

Idea

Get business leaders interested in the crisis by launching earth as an IPO, listing it on the stock market so that people can track the rise or demise of the climate the same way they would track a business.

Execution

Turn Earth into a company called Eart4 and list it on the stock exchange.

Notes

Interesting way to communicate the climate crisis in an unexpected place.