Dundee: The Son of a Legend Returns

Insight

Funnily enough, one of the greatest advertisements for Australia was Crocodile Dundee.

Idea

Instead of promoting Australia, promote a new Dundee sequal.

Execution

A trailer for Dundee 2, featuring big names actors that injects promo of Australia all the way through.

Notes

Would be up there with the most expensive ads of the year, but very funny and very effective.