Driving Dogs

Insight

Older dogs are often hard to re-home as people geniuniely buy in to the old saying that you can't teach an old dog new tricks.

Idea

Prove that you actually CAN teach an old dog new tricks by teaching a rescue dog how to drive.

Execution

A stunt where we train a rescue dog how to drive a car, proving that old dogs are just as worthy and deserving of a new home as their younger counterparts.

Notes

Adorable and genius. It’s such an ambitious task, but when you make a statement like "we're going to teach a dog to drive" you're guaranteed to get the world talking.