Dream Crazy

Insight

In 2020, Colin Kaepernick took a knee during the American anthem as silent protest against police brutality in black America, which ignited a firestorm in America of public backlash.

Idea

Take a stand for being brave against the odds by publically standing with Kaepernick in his public fight.

Execution

A series of media placements and executions around Kaepernic, heroed by a high traffice billboard placement with the line "Believe in something, even if it means sacrificing everything.".

Notes

Genius move by Nike, the perfect moment to plant their flag and continue the great brand story of Nike.