Radio FMCG 2011
Double Drink
Insight
No matter how much we take care of our health, sometimes life has other plans.
Idea
Maybe Double Drink will increase your lifespan or maybe you'll be killed by a swam of killer bees.
Execution
A radio that almost promises a longer life thanks to Double Drink, that is as long as you don't come across a swarm of killer bees.
Notes
So much fun. Love the tone and attitude.