Radio FMCG 2011

Double Drink

Insight

No matter how much we take care of our health, sometimes life has other plans.

Idea

Maybe Double Drink will increase your lifespan or maybe you'll be killed by a swam of killer bees.

Execution

A radio that almost promises a longer life thanks to Double Drink, that is as long as you don't come across a swarm of killer bees.

Notes

So much fun. Love the tone and attitude.

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