Don't Spread The Hate

Insight

There's nothing worse than opening a jar of spread to find the remenants of another spread that someone carelessly left behind.

Idea

A message to careless Marmite lovers to be respectful to others by not leaving behind their Marmite remenants.

Execution

A series of print ads showing Marmite left behind in other jars with the message "Lovers, dont spread the hate".

Notes

Great print ad that celebrates the Marmite brand identity of divisiveness.