Did You Mean Mailchimp?

Insight

We're all prone to mispronouncing words and the results can be weird, wonderful and hilarious.

Idea

Turn weird mispronounced words into business cases for Mailchimp that ultimately drive back to Mailchimp in google search.

Execution

Create a series of businesses that sound like MailChimp and market each one uniquley with fleshed out integrated campaigns.

Notes

They created a license for themselves to go as crazy and creative as possible. The lengths they went to in crafting each of the 9 "business" is where this campaign shines. A great mix of creativity and strong digital/media strategy.