Destiny

Insight

We have this fantasy that we're destined to meet 'the one'.

Idea

Axe is so powerful, it defies destiny.

Execution

A film where two people destined for each other are intercepted by a man wearing Axe.

Notes

It feels very different to a lot of the other old-school Axe work. An interesting twist on destiny and a nice reveal at the end. Like the jarring shots in the middle showing the man who uses Axe, creates a lot of intrigue.