Film FMCG 2009
Destiny
Directed by Paul Hunter
Insight
We have this fantasy that we're destined to meet 'the one'.
Idea
Axe is so powerful, it defies destiny.
Execution
A film where two people destined for each other are intercepted by a man wearing Axe.
Notes
It feels very different to a lot of the other old-school Axe work. An interesting twist on destiny and a nice reveal at the end. Like the jarring shots in the middle showing the man who uses Axe, creates a lot of intrigue.