Deisel, Go with the Fake

Insight

The counterfit clothes market poses a serious threat to brands as people will accept wearing a fake if it means they can save cash.

Idea

Create a counterfit store that competes with other knockoff stores to prove that at the end of the day, authentic brand names will always rise to the top.

Execution

Create the Deisel store, a counterfit shopo where the only thing different is the label. Then announce it on fashion week to create hype.

Notes

Another case of Diesel flipping something about the fasion industry on It’s head. Created their own counterfit store.