D Rose Jump Store

Insight

If you listen to the media, the London black community is only good for trouble and bad attitude, but the fact is the community is filled with latent talent and audaciity.

Idea

Help people unlock their hidden talent by challenging them to jump higher than they ever thought possible.

Execution

A store where D Rose's signature shoes are free, the catch is you have to jump 10 feet to grab them.

Notes

An activation that gathered crazy PR. It’s such a simple concept, but they wrapped it in a good narrative and used the photos from the event in a great way.