Digital FMCG 2021

Crispy Subtitles

Insight

Chewing can make it hard to hear our favourite TV shows.

Idea

Adapt content to ensure people can eat chips without it interrupting their viewing.

Execution

A web plugin that hears when you're chewing and responds by placing subtitles on whatever you're watching.

Notes

Really clever idea. Geniunely insightful and really fun. Great case study too.

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