Digital
FMCG
2021
Crispy Subtitles
Insight
Chewing can make it hard to hear our favourite TV shows.
Idea
Adapt content to ensure people can eat chips without it interrupting their viewing.
Execution
A web plugin that hears when you're chewing and responds by placing subtitles on whatever you're watching.
Notes
Really clever idea. Geniunely insightful and really fun. Great case study too.