Crash

Insight

7 out of 10 car accidents happen when you're thinking about something else.

Idea

A car accident in a moment completely unrelated to a car.

Execution

A film that shows a person at their work desk who suddenly experiences a crash, suggesting that car accidents happen when you're thinking about something unrelated.

Notes

Really like how they brought the statistic to life. Can imagine this being done 100 different ways, which shows It’s such a solid and simple idea.