Film Video Game 2025
Copycats Welcome
Insight
Fighting knockoff copycat games with legal threats just makes them more visible, but ignoring them wastes the players already trying to find you.
Idea
Instead of suing the games ripping off Clash Royale's characters and mechanics, invite their players to defect and bring their progress with them.
Execution
Targeted films that invite players of the fake games into the real game with a built in engine that lets players exchange copycat progress for rewards.
Notes
Pulling this off is seriousyl impressive and the numbers even more so. More than 2.3 million players swapped their progress into the real game within 5 days.