Cook This Page

Insight

When it comes to cooking, most people are hestitant to break from routine because they find new recipes intimidating.

Idea

Show that Ikea can make trying a new dish easy, by creating the first ever interactive recipe.

Execution

A series of fill in the blank food recipes printed with food safe ink on cooking parchment paper.

Notes

This is one of those ads where the creatives have just come up a great invention that should be a part of the way recipes are shared going forward. Absolutely genius.