Colour Changes Everything

Insight

The lack of colour in our clothing and interioir design has made our lives drab.

Idea

Demonstrate how colour can bring joy to your life by showing what the world could like if it were filled with the range of Target products.

Execution

A film that shows people in colourful suits parkouring around a city and filling it with colourful products.

Notes

I kinda love that this takes me back to a time where parkour was a thing. Love the execution of this, the music choice is spot on.