Product Telecommunications 2014
Clever Buoy
Insight
Australia has the most fatal shark attacks in the world, but methods to reduce attacks are barbaric and outdated.
Idea
A smart ocean bouy that utilises the Optus network to detect sharks and send live updates to lifeguards.
Execution
A bouy that uses breakthrough sonar technology to detect the sharks and then send lifegaurds warnings.
Notes
Amazing way for a maligned phone provider to show that they care about issues that are important to the Australian public.