Clean Sponsorship

Insight

Football jerseys in Brazil have become so overun with sponsorship logos that they look like a complete mess.

Idea

Prove that Consul is commited to cleanliness by buying up every spot on the Juventus jersey, scrubbing it of sponsorship altogether.

Execution

A partnership with Juventus to remove all the sponsorship logos.

Notes

I love how much this taps into the desires of fans. The jersey looks amazing and would have created great revenue for both the club and Consul. Win win.