Film
Video Game
2015
Clash of Clans Revenge
Directed by Tom Kuntz
Insight
Gamers take things personally when it comes to online competition.
Idea
Show how Liam Neeson would react to getting beaten at Clash of Clans.
Execution
A film where Liam Neeson get's beaten in Clash of Clans and lashes out at his opponent like he does in the movie Taken.
Notes
In the world of Superbowl ads, where every second ad is reference to a pop culture gag, I love it. The Liam Neeson taken meme is funny and it fits well with this product. I'm sure at the time it was a lot more relevant.