Clash From The Past

Insight

Indian Railways loses over $800 million annually due to fare evasion, Indian's just don't want to buy tickets. Interestingly, India has the highest rates of lottery ticket purchases.

Idea

Instead of celebrating the 10th anniversary of Clash of Clans, celebrate the 40th anniversary, creating an entirely made up story of Clash of Clans that parallels the history of gaming.

Execution

An integrated campaign that convices the internet that Clash of Clans has existed since the 80s, tapping into all the cliches of videogames throughout history.

Notes

This hits me right in the soul. This is executed so truly to the history of gaming and as a gamer, it geniunely makes me care more about Clash of Clans. Big tick for craft.