Digital Government 2009
Choose a Different Ending
Insight
Teenagers carry knives for protection, but knives lead to violence.
Idea
An interactive story that shows the likelihood of carrying a knife leading to violence through a choose your own adventure style film.
Execution
A YouTube choose-your-own-adventure series that reveals carrying a knife always ends in violence.
Notes
Feel like this would have been super innovative at the time and could honestly run today.