Film Automotive 2013
Chicken
Directed by Daniel Warwick
Insight
Chickens head's stay remarkable stable when you move their bodies around.
Idea
Use chickens as a visual metaphor for Mercede's Magic Body Control.
Execution
A film that focuses on a group chickens' stable heads as their bodies are jerked around by hands to upbeat music.
Notes
If only everything could be this simple. Brilliant metaphor. Didn't need VO/dialogue/anything too crazy. Simpler the better, let the metaphor shine.