Film
Insurance
2004
Caveman
Directed by Will Speck & Josh Gordon
Insight
In a diverse world, our words have never been more important, one careless comment can offend.
Idea
Satirise modern prejudice by claiming “GEICO is So easy, a caveman could do it.”
Execution
A series of films that build off the contrevesrial moment where a cavemen is outraged by GEICO’s tagline.
Notes
Oh my god, what a series of ads. I can't beleive how ahead of their time these were back in 2004. These are so pertinent to what is going on today, but for the same reason probably very offensive. Offence aside, every ad in this series just makes it better and better. Hilarious, over-the-top, the kind of ad I wish I could make.