Carousel

Insight

At some point technology crossed over a threshold to where It’s so advanced it feels like magic.

Idea

Showed how transfixing the new technology in the new Phillips TV is through a mesmerising film technique.

Execution

A film with a long, hypnotic tracking shot of an action sequence stretched to feel spellbinding.

Notes

Been wanting to use this technique since I saw The Other Guys. Genuinely couldn't find a human truth in this, except that clowns are scary. Think this is just an intresting product dramatisation and shouldn't read futher into it. The technique is absolute magic.