Stunt FMCG 2015
Care Counts
Insight
Everyday thousands of kids miss school because they lack clean clothes.
Idea
Encourage more kids to attend school by installing a washer and dryer in public schools across the country to help break the stigma and provide a vital resource to underprivileged kids.
Execution
A program that rolls out a washer and dryer in schools across the country, taking the data from every wash to help inform the program of changes in attendance.
Notes
Unless I'm blatently missing something, the name absolutely sucks. Aside from that, this idea is absolutely beautiful. This is such a unique problem that they have identified and aligns so perfectly with the brand that this whole thing is a slam dunk.