Care by Volvo

Insight

It’s hard for us to commit to big purchases, which is why we so freely sign up to subscription services.

Idea

Then first subscription car service.

Execution

Reframe the purchase model to create a car subscription service.

Notes

All it took was reframing the purchase model. Very retail driven idea, but the tactic worked. It may not be the most compelling insight, but It’s certainly true.