Candide Thovex – quattro

Insight

By default, we have a rigid view of the world as we understand it, but time and time again we're shown things that alter our point of view.

Idea

Prove that Audi isn't just a car for winter through the metaphor of a skier skiing on all conditions.

Execution

A long form film that shows world famous skier Candide Thovex skiing on all-terrain.

Notes

This is absolutely mesmirising and I can't put my finger on why. It’s incredibly simple, but something about how unepexted the terrain is makes you just want to keep watching to find out where he'll ski next. The sound design also has a great ASMR element to it.