Film FMCG 2020
Can't Touch This
Directed by Harold Einstein
Insight
We'll do anything to get out of boring obligations.
Idea
Turn the cheese dust fingers from Cheetos into a positive, by using it at as an excuse to get out of doing things.
Execution
A film where people are "unable" to do tasks that they don't want to do, because they have Cheeto dust on their fingers.
Notes
Cheesy fingers - a negligible problem turned a into product benefit.