Buy With Your Time

Insight

Despite IKEA having great value products, people are reluctant to travel too far for a bargain because the travel cost eat up their savings.

Idea

Rewarded customers with discounts based on how far they're willing to travel.

Execution

A discount service that lowers the cost of items based on how long it took you to get to the store.

Notes

Cool digi mechanic and use of maps.