Burn That Ad

Burger King · DAVID The Agency, Sao Paulo

Insight

When it comes to cooking Burgers, no matter what McDonalds will tell you, nothing beats flame grilled.

Idea

Turn every McDonald's ad into a Burger King through a competition that uses AR to get users to "burn" McDonalds ads.

Execution

An AR filter that burns McDonalds ads.

Notes

Another classic in the Burger war. Turning McDonlads ads into Burger King ads. The lengths they went to execute this is impressive, it works on every piece of McDonalds collateral.