Burger King

Insight

Gamers love to be challenged in ways that go beyond the traditional conventions of the game, it's what fuels online communities.

Idea

Bypass FC25's sponsorship limitations and insert Burger King into the game with a challenge that leverages players with the last names Burger and King.

Execution

An online challenge that offers a free Whopper to players who post a video of themselves scorring a goal assisted by Burger and finished by King.

Notes

I didn't think it was possible to follow up the Stevenage Challenge, but they did. Love how much this, like Stevenage, taps into gaming culture.